“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”
Simon Oliver Sinek is a British-American author, motivational speaker and organisational consultant. He has authored four books for leaders, including Start With Why.
Start With Why is often counted among the list of must-read books for leaders. It teaches people how to become leaders and leaders to become better individuals. The book discusses the importance of inspiration over manipulation. Applying the concept of the Golden Circle can help leaders identify the driver behind reaching their goals, which is their ‘WHY’.