by Crafting Genius | Apr 24, 2019 | Digital Marketing, Influencer Marketing, Social Media Marketing
If we told you we had the secret formula for “going viral”, you may not believe us, and you may even be right in doing so. But here’s what you may find easier to believe (and you should) – neither does anyone else. Wait! Don’t close this tab just yet. We have...
by Crafting Genius | Feb 13, 2019 | Brand Communication, Evolution Of Communication
The way human beings interact has changed over the years. What began with cavemen making animalistic sounds to convey emotion or direction, eventually peaked 10-20 years ago when digital communication media started to come with character limits. Most of the...
by Crafting Genius | Dec 29, 2018 | Marketing
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs What is marketing success? To really understand what marketing success truly is, most of us will have to rethink what we mean by marketing. Marketing isn’t...
by Crafting Genius | Oct 17, 2018 | Digital Marketing, Google, Google Search, Marketing
We confess. As digital marketers we are constantly scouring the internet for material – text, video and everything in between to keep ourselves informed of the buzz in business. It’s a big part of how we arrive at content marketing strategies for clients. Considering...
by Crafting Genius | Aug 16, 2018 | E-commerce
Ecommerce is a highly competitive space and success isn’t determined solely by the display of a fancy range of products in a beautiful layout. There are other critical factors that bolster income in an ecommerce business, including ‘user-experience’. According to...
