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start with why

Start With Why | Books for Leaders

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” Simon Oliver Sinek is a British-American author, motivational speaker and organisational consultant. He has authored four books for leaders, including Start With...
Diwali

12 Reasons to Not Burst Firecrackers This Diwali

Diwali or Deepawali, also known as the ‘Festival of Lights’, and is the fifteenth day of the Hindu month called Ashwin. It is one of the more popular festivals in India and firecrackers are typically a major part of the celebrations. The name symbolizes a row of...
avoid branding mistakes

7 Common Branding Mistakes You Should Avoid

Most businesses that understand the importance of developing a ‘brand’ would be wary of these common branding mistakes. Building a brand isn't just about creating a fancy-looking logo or website. Your brand is an extension of your corporate personality. Through...
Evolution of communication

HOW WE GOT HERE: THE EVOLUTION OF COMMUNICATION

The way human beings interact has changed over the years. What began with cavemen making animalistic sounds to convey emotion or direction, eventually peaked 10-20 years ago when digital communication media started to come with character limits. Most of the...
great

Good to Great – Jim Collins

When  (what you are deeply passionate about, what you can be best in the world at and what drives your economic engine) come together, not only does your work move toward greatness, but so does your life. Jim Collins is an American business consultant, author and...
DM strategy

OnePlus: Digital Marketing Strategy Decoded

OnePlus mobile phones are manufactured by a Shenzen based Smartphone company that was founded in December 2013 by Pete Lau and Carl Pei. The brand is operated by BBK Electronics, a China-based company that owns other Smartphones like OPPO and VIVO. OnePlus has...

Latest Posts

10 COMMANDMENTS OF MARKETING SUCCESS

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs What is marketing success? To really understand what marketing success truly is, most of us will have to rethink what we mean by marketing. Marketing isn’t...

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7 Red Flags to Watch Out for in Website Redesign

Do you want to generate more leads with your website? Is your conversion rate lower than you'd like it to be? Or perhaps your business is expanding, and your online marketing techniques need to evolve. You may have even entered new markets, and now you need to rethink...

OnePlus: Digital Marketing Strategy Decoded

OnePlus mobile phones are manufactured by a Shenzen based Smartphone company that was founded in December 2013 by Pete Lau and Carl Pei. The brand is operated by BBK Electronics, a China-based company that owns other Smartphones like OPPO and VIVO. OnePlus has...

How Will Google Assistant Affect SEO

It's safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you want to know just what that means, read on. What is Google Assistant?...

WHAT DOES GOING VIRAL MEAN? WHY DID THE 10 YEAR CHALLENGE GO VIRAL?

If we told you we had the secret formula for “going viral”, you may not believe us, and you may even be right in doing so. But here’s what you may find easier to believe (and you should) - neither does anyone else. Wait! Don’t close this tab just yet. We have...

20 Best Chrome Extensions to Get Awesome at Digital Marketing

We confess. As digital marketers we are constantly scouring the internet for material – text, video and everything in between to keep ourselves informed of the buzz in business. It’s a big part of how we arrive at content marketing strategies for clients. Considering...

Most Searched on Google (2017 Edition)

“What’s better Google or Yahoo – wait, I’ll Google it! “ That’s the power of Google. It’s a word that is more commonly used than “clever”, “eggs” and fridge”, according to a research conducted by Lancaster University.  The process of “Googling” has become so...

Design Colour Trends To Give Your Brand A Killer Makeover

Don’t judge a brand by its colour is something no one would say. Ever. Brands use colour in their designs to serve a purpose - to represent the personality of the brand. In most cases the same colour is used in their product designs, billboards, packaging and...