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Don’t judge a brand by its colour is something no one would say. Ever. Brands use colour in their designs to serve a purpose - to represent the personality of the brand. In most cases the same colour is used in their product designs, billboards, packaging and...
A statistical survey conducted by Markley shows that Instagram influencers with less than 1,000 followers tend to have a Like rate of 8%. It also stated that Instagram influencers with followers between 1,000 to 10,000 have a like rate of 4%. Weird isn't it? One would...
Usually, when you’ve just started a business, you would want to get more exposure and create an image for your brand. To do this, you can use digital marketing as an important tool. More often than not, entrepreneurs end up feeling disappointed with digital marketing...
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We confess. As digital marketers we are constantly scouring the internet for material – text, video and everything in between to keep ourselves informed of the buzz in business. It’s a big part of how we arrive at content marketing strategies for clients. Considering...
It's safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you want to know just what that means, read on. What is Google Assistant?...
If we told you we had the secret formula for “going viral”, you may not believe us, and you may even be right in doing so. But here’s what you may find easier to believe (and you should) - neither does anyone else. Wait! Don’t close this tab just yet. We have...