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HOW WE GOT HERE: THE EVOLUTION OF COMMUNICATION

The way human beings interact has changed over the years. What began with cavemen making animalistic sounds to convey emotion or direction, eventually peaked 10-20 years ago when digital communication media started to come with character limits. Most of the...

10 COMMANDMENTS OF MARKETING SUCCESS

“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs What is marketing success? To really understand what marketing success truly is, most of us will have to rethink what we mean by marketing. Marketing isn’t...

20 Best Chrome Extensions to Get Awesome at Digital Marketing

We confess. As digital marketers we are constantly scouring the internet for material – text, video and everything in between to keep ourselves informed of the buzz in business. It’s a big part of how we arrive at content marketing strategies for clients. Considering...

The Secret Recipe for a Successful Ecommerce Site

Ecommerce is a highly competitive space and success isn’t determined solely by the display of a fancy range of products in a beautiful layout. There are other critical factors that bolster income in an ecommerce business, including ‘user-experience’. According to...

Start With Why | Books for Leaders

“People don't buy what you do; they buy why you do it. And what you do simply proves what you believe” Simon Oliver Sinek is a British-American author, motivational speaker and organisational consultant. He has authored four books for leaders, including Start With...

25 Indian Angel Investors to Get to Know in 2018

Who is an angel investor? Traditionally, people who invested in Broadway shows were referred to as “Angels”. Nowadays, the term has been adopted by anyone who has invested their money in another person’s business or entrepreneurial efforts. Angel investing has taken...

Yoga at Your Desk: 5 Easy Ways to Relieve Stress

It’s International Yoga Day, and there’s no better time to remember the importance of self-care. Countries all around the world celebrate International Yoga Day on June 21st to nurture physical, spiritual and mental well-being. This Yoga at Your Desk blog...

Content Strategy Lessons to Learn from Pokémon Go

Every month for a few hours Pokémon Go Trainers all around the world celebrate Pokémon Community Day, by meeting up in their local community parks with fellow trainers, all eagerly waiting to catch a special Pokémon. The first Pokémon Community Day was celebrated on...

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20 Best Chrome Extensions to Get Awesome at Digital Marketing

by Crafting Genius | Digital Marketing, Google, Google Search, Marketing

How Will Google Assistant Affect SEO

by Crafting Genius | Google, Google Search

It's safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you want to know just what that means, read on. What is Google Assistant?...

HOW WE GOT HERE: THE EVOLUTION OF COMMUNICATION

by Crafting Genius | Brand Communication, Evolution Of Communication

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