by Crafting Genius | Apr 23, 2018 | Brand Strategy
Most businesses that understand the importance of developing a ‘brand’ would be wary of these common branding mistakes. Building a brand isn’t just about creating a fancy-looking logo or website. Your brand is an extension of your corporate personality....
by Crafting Genius | Apr 17, 2018 | Uncategorized, Web Design
Don’t judge a brand by its colour is something no one would say. Ever. Brands use colour in their designs to serve a purpose – to represent the personality of the brand. In most cases the same colour is used in their product designs, billboards, packaging and...