by Crafting Genius | May 22, 2018 | Google, Google Search
It’s safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you want to know just what that means, read on. What is Google...
by Crafting Genius | May 8, 2018 | content management system
Imagine this. You’re about to launch a rocket you’ve spent years building and perfecting into outer space. You would want to know where it goes, what happens to it and if the purpose of its development is fulfilled. The only way one can do so is by...
by Crafting Genius | Apr 23, 2018 | Brand Strategy
Most businesses that understand the importance of developing a ‘brand’ would be wary of these common branding mistakes. Building a brand isn’t just about creating a fancy-looking logo or website. Your brand is an extension of your corporate personality....
by Crafting Genius | Apr 17, 2018 | Uncategorized, Web Design
Don’t judge a brand by its colour is something no one would say. Ever. Brands use colour in their designs to serve a purpose – to represent the personality of the brand. In most cases the same colour is used in their product designs, billboards, packaging and...