by Crafting Genius | Dec 29, 2018 | Marketing
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs What is marketing success? To really understand what marketing success truly is, most of us will have to rethink what we mean by marketing. Marketing isn’t...
by Crafting Genius | Jul 27, 2018 | book summary
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” Simon Oliver Sinek is a British-American author, motivational speaker and organisational consultant. He has authored four books for leaders, including Start...
