About

We are your Integrated Brand Communication Partner

ABOUT

TURNING GREAT BUSINESSES INTO
AWESOME BRANDS WITH EFFECTIVE
BRAND COMMUNICATION

We’re a bunch of thinkers, dreamers, and doodlers; but above all, we’re believers.

We believe in the power of fresh business ideas and the promise of unique customer experiences. We are excited by new concepts and are keen to be a part of your success story. We help you devise carefully thought-out brand strategies that stand the test of the time as a result of seamless communication between your brand and its customers.

We’d love to see you leverage powerful social media platforms to build an involved community around your brand. We are your landing page design, graphic design, digital marketing and social media management agency all rolled into one. In other words, we’re the go-to-people for all things digital. Your brand’s story deserves to be told with passion, and that’s just what we promise to do.

Whether you’re a large corporation or a boutique business by choice, we’re here to give you what’s most needed in today’s market scenario – a characteristic voice. Your brand is more than just a logo or a signage board. Your brand tells your story, which is what attracts your clients.

Whether it is to launch a new brand, re-launch an old one, improve the effectiveness of your current brand communication efforts or change the way in which your brand connects with your audience, we will help you achieve your goals. We focus on making your brand more accessible to your customers through digital media. We leverage creative thinking and strategic execution in all our brand communication efforts to give your business the “Genius Edge” in a competitive marketplace.

If you’d like to see what exactly we can do for you, check out our services.

Crafting Genius, Thinkers, Dreamers, Doodlers, Believers, brand communication
OUR CREATIVE PROCESS
INTUIT

Intuition is what kicks in when your brain recalls things you’ve learned from previous experiences, without conscious effort. Although it isn’t prescribed for analytical decision-making, it plays a critical role in how we approach creative problem-solving in brand communication.

IDEATE

Ideation is perhaps one of the most challenging aspects of designing a message and determining how a business must communicate the same. We encourage our team to use both guided and unguided ideation techniques to develop effective brand communication campaigns for our clients.

INNOVATE

Innovation is the bedrock of business differentiation. It’s what attracts both, customers and employees to your business. At Crafting Genius, we see scope for innovation in everything we do.

ILLUSTRATE

When we represent ideas visually, we are able to comprehend better, identify errors, and make improvements. From process charts to web page layouts we respond better to ideas that are scribbled on a whiteboard!

INFLUENCE

The ultimate aim of any brand communication is to influence the target audience into performing a specific action. Since we set out with a clear understanding of your goals, we’re better equipped to achieve desired results.

Creative Process, Intuit, Ideate, Innovate, Illustrate, Influence, brand communication
OUR STRATEGIC PROCESS
ANALYZE

Strategic analysis is critical to business growth. We use strategic analysis to help you identify unexplored opportunities, increase reach and improve sales.

DEVELOP

The key to success in a hyper-competitive market is a clear goal and a well-defined strategy. We focus on developing deep-dive marketing strategies that are aligned with your goals.

DIFFERENTIATE

In a market that’s saturated with mediocrity, the answer to one question can raise your brand above the rest. We’ll help you discover the answer to this question – “How are you different from your competitors?”

VALUE

The value you offer is limited by the value your audience perceives. We focus on bridging the gap between real value and perceived value, in turn building a base of trusting customers.

INSIGHT

The changing tastes and preferences of consumers make marketing all the more challenging. We’ll help you develop key consumer insights to figure out what works, and what doesn’t for your business.

Strategic Process. Analyze, develop, differentiate, value, insight, brand communication

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