Content Strategy Lessons to Learn from Pokémon Go

Content Strategy Lessons to Learn from Pokémon Go

Every month for a few hours Pokémon Go Trainers all around the world celebrate Pokémon Community Day, by meeting up in their local community parks with fellow trainers, all eagerly waiting to catch a special Pokémon. The first Pokémon Community Day was celebrated on...
How Will Google Assistant Affect SEO

How Will Google Assistant Affect SEO

It’s safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you want to know just what that means, read on. What is Google...
7 Common Branding Mistakes You Should Avoid

7 Common Branding Mistakes You Should Avoid

Most businesses that understand the importance of developing a ‘brand’ would be wary of these common branding mistakes. Building a brand isn’t just about creating a fancy-looking logo or website. Your brand is an extension of your corporate personality....