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ABOUT
Enter the next era of Branding, Advertising and Digital Marketing, with Crafting Genius.
And get an edge over the rest, the GENIUS EDGE!
Who we are
We hate clichés and are always looking to push the boundaries of digital advertising and marketing with fresh, bold and never-before-seen ideas to make your brand stand out from the rest. If you’re looking for brand design and communication services, a website design and development firm, a digital marketing and social media management agency, or a sales consultant all rolled into one; we’re the whole package!
Whether you’re a start-up just entering the world of business or you’ve been around for sometime but are looking for a fresh take; whether you’re a budding boutique business or a large multinational corporation, doesn’t matter – we’ll give you and your brand an individualistic persona, a characteristic voice.
And get an edge over the rest, the GENIUS EDGE!
What we do
We leverage the power of social media to up the ante on your digital marketing. We use the challenges that come with new marketing concepts as opportunities to implement them into your brand’s success story. We help you devise carefully thought-out brand strategies by understanding your brand’s voice and use that to communicate seamlessly and successfully with your target audience via all online and offline platforms.
What’s in it for you?
We’ll stop at nothing to make you and your brand the next “big thing”. We use a perfect ratio of creative thinking and strategic execution in all our brand communication efforts to give your business the “Genius Edge” in a highly competitive marketplace. Want to be the next Apple of the tech world? It’s now or never!
Projects Completed / client logos
With a total of 12 years of collective experience across 16+ industries that range from real estate to F&B to technology to commercial, we are a strong team of designers, writers, developers, digital marketing strategists, brand development specialists, SEO specialists, ad experts, and video editors who together make up a robust, unshakeable team of creative ad experts!
Our Brand Story
Before we dive into how we came into existence, tell us,
Have you had a hard time multitasking? For example, getting up your daily SM posts while fixing glitches on your website?
Or, have you missed out on a potentially great lead because you being the sole business owner had a personal or work-related emergency, or even worse, your website had a 404 error?!
If the answers to these questions were a “Yes”, then you need us, ASAP!
After 11+ years of doing what we do, we realised two common but major pain points in most businesses; Bringing a company’s branding, digital marketing, advertising and sales activities together, and having a right hand, whether it was a single person or a team of people you could count on no matter what.
Crafting Genius is your one-stop strategic shop for all your marketing/branding needs. We are your single point of coordination for all things branding, digital, website and sales, helping you save a bomb on time, energy and most importantly – opportunity cost! Also, in order to build a great business, you need stable, reliable, knowledgeable people, who will stick by you through ups and downs, through good times and bad.
We are all this, and more!
Crafting Genius is your one-stop strategic shop for all your marketing/branding needs. We are your single point of coordination for all things branding, digital, website and sales, helping you save a bomb on time, energy and most importantly – opportunity cost! Also, in order to build a great business, you need stable, reliable, knowledgeable people, who will stick by you through ups and downs, through good times and bad.
In short, it’s a simple equation really –
YOUR COMPANY + CRAFTING GENIUS = Ka-ching!
Crafting Genius is a full-fledged branding and digital marketing company specialising in sales strategy and website development and management.
The icing on the cake?
We are also open to strategic partnerships if the business is exciting enough for us.
Your search for other agencies stops with us – grab this opportunity to form a fruitful bond, a strong partnership with your one-stop branding and marketing solution to everything your business needs to be the next Chanel or Gucci of fashion houses, the next Nike of sports brands, the next KFC of fried foods – ok, you get the point!
The moral of our story?
To Craft connections that ignite engagement, performance and results and to be every business’ go-to brand marketing partner.
To Leverage our vast experience and expertise to push the boundaries of branding, digital marketing and sales strategizing.
Our 5-C Mantra – Create Connect Communicate Collaborate Convert
Our simple, yet highly effective 5-C perfectly-balanced brand marketing equation is what we swear by!
We have both a powerful team of generalists and specialists, who believe that anything is possible in the brand marketing arena – making us completely result-oriented and goal-driven, irrespective of the industry you belong to.
So, are you ready to become a believer too?
Why build your brand with us?
At Crafting Genius, we believe in building and creating a more meaningful, long-lasting amalgamation with substance and a strong partnership that is mutually beneficial. Whatever your digital marketing needs are, we are a one-stop that caters to the complete gambit of design, content, SEO, website development, lead generation and search marketing, sales consulting and enablement, ads, and performance analytics. Simply put, once you partner with us, you’ll see how we can streamline, simplify and integrate all your brand marketing needs seamlessly under one roof.
Hand in hand, we will walk through your digital marketing journey with you. We are your digital growth partners, expanding your local or global horizon and ensuring that your connections across all digital platforms make a difference and leave an impact. We will define who you are and curate digital marketing strategies where clicks convert.
Meet our team
Creating an atmosphere where our creative minds can learn, grow and excel at what they do best is what we love to practise. Yes, performance and sales are important, but a partnership based on mutual trust, understanding and transparency is, according to us, vital in making whatever we team up to do a smashing success.
Science suggests that people are either left-brained or right-brained, meaning that one side of their brain is more dominant than the other. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained.
Our team is the perfect blend of both! A perfect blend of doodlers, thinkers, believers and dreamers who are not afraid to go after their dreams! Not only do our left brainers craft and conceptualise ideas that are completely out of the box, but our right brainers will ensure to carefully execute these ideas in a manner that is profitable for your company. We are a team of specialists (in each of their arenas) and generalists (the larger picture to deliver results)
(All team members and designations) team picture or individual pics of all team members along with their names, designations, educational qualifications (if required) etc.,
Founder Bio
Say hello to the company founder and CEO, Varun Veerana
With over,
Years in the digital stratosphere
Projects successfully completed
Industries served
Over
Years of collective experience
Varun started his journey way back in 2008 with his small team of four at the time and had the opportunity to work collaterally on three very different projects and their multiple aspects of brand marketing, branding, marketing, digital marketing, and sales. One of these projects was in the F&B space, the second project was setting up the first Apple-authorised training centre in India, one of Varun’s biggest and most successful ventures, and the third was setting up an off-campus student accommodation facility in India, which was a pretty big concept in the US and UK at the time, to name a few.
While doing so, he realised two common and major pain points in all three projects. One, lack of integration of branding, digital marketing, website management and sales, and Two, one main person to manage operations when the business owner is busy.
Not having these requisites meant that the business owner himself couldn’t really dedicate his time and energy where it was needed the most – scaling the business to new heights; because he was forced to spend his time in back-end management, having to run the business himself and didn’t have the support and backing of a strong team behind him.
This made Varun realise the great difference between a successful business vs an unsuccessful one – somebody who can take ownership and drive the organisation to the finish line. Having someone you can rely on fully, be it one single partner or a small team, helps business owners focus on what they do best – the business itself and Crafting Genius would be the answer to all their partner prayers! Acting as an extension of their business or a strategic partner, Varun succeeded in consolidating these businesses’ brand and digital marketing efforts, brand communication, website management, and sales strategy as an overall generalist because a business can be successful only when it has a steady sales pipeline, steady revenue flowing in and substantial profits.
After Varun was able to successfully scale these three businesses to new and great heights, he decided to venture out on his own and registered Crafting Genius as a Private Limited Company in 2010, and the rest is, as they say, history.
After building and handing over three companies successfully, was when Varun decided to venture out onto his own, build his very own team, which now consists of 15 members, and do what he did best – assume the role of a company’s head strategic custodian, a trustworthy partner who can manage the entire spectrum of brand marketing, digital marketing, advertising, website and sales, while the business owner is left free to concentrate all of his efforts into his business (in the case of other companies we partner with).
Book a 30-minute meet with our branding and sales consulting expert now!
Our ‘Genius’ Process
We’re all about seeing “I to I” with any digital marketing task that we take on!
Our 5-step creative process
Intuit Ideate Innovate Illustrate Influence
INTUIT
IDEATE
INNOVATE
ILLUSTRATE
Influence
“
We use intuition in our decision-making when we begin the creative process for you.
Once we understand our client’s requirements and what we need to do, our inner creative genius or ‘ideator’ as we like to call it, kicks in. We use a set of tools and techniques to develop and execute effective, creative brand communication for our clients.
We then go into innovation! The bedrock of business differentiation and the definition of your brand personality. In a market that’s saturated with mediocrity, we will raise your brand above the rest.
Then, from designing process charts to web page layouts to graphic elements, we visually represent and bring your brand ideas to life, through illustration.
Finally, we combine all our efforts to influence your target audience, to turn prospective leads into convinced customers with a well-executed, all-round digital marketing and brand communications plan.
Our ‘Genius’ Process
We’re all about seeing “I to I” with any digital marketing task that we take on!
Our 5-step creative process
Intuit Ideate Innovate Illustrate Influence
Intuit
We use intuition in our decision-making when we begin the creative process for you.
Ideate
Once we understand our client’s requirements and what we need to do, our inner creative genius or ‘ideator’ as we like to call it, kicks in. We use a set of tools and techniques to develop and execute effective, creative brand communication for our clients.
Innovate
We then go into innovation! The bedrock of business differentiation and the definition of your brand personality. In a market that’s saturated with mediocrity, we will raise your brand above the rest.
Illustrate
Then, from designing process charts to web page layouts to graphic elements, we visually represent and bring your brand ideas to life, through illustration.
Influence
Finally, we combine all our efforts to influence your target audience, to turn prospective leads into convinced customers with a well-executed, all-round digital marketing and brand communications plan.
Our 5-step strategic process
INSIGHT ANALYSE DEVELOP DIFFERENTIATE VALUE ADDITION
Awareness
Awareness or insight is getting an in-depth look at what your customers want and how your company can give it to them.
ANALYSE
Using our team’s strong strategic skills and conducting a thorough analysis of your industry, we devise a plan that is critical to your business growth that identifies unexplored opportunities to increase your reach and improve your sales.
DEVELOP
Your consumers’ tastes and preferences are constantly changing, so we’ll help you develop valuable consumer insights to figure out what works and what doesn’t for your business.
DIFFERENTIATE
We’ll then help you differentiate your brand communication strategies to make you stand out from the rest.
VALUE
Finally, unless your brand has value addition, your audience won’t keep coming back for more. We focus on matching your real brand value with that of the perceived brand value by your customers, in turn, building you a base of trusting customers.
Our 5-step strategic process
INSIGHT ANALYSE DEVELOP DIFFERENTIATE VALUE ADDITION
Awareness
Awareness or insight is getting an in-depth look at what your customers want and how your company can give it to them.
ANALYSE
Using our team’s strong strategic skills and conducting a thorough analysis of your industry, we devise a plan that is critical to your business growth that identifies unexplored opportunities to increase your reach and improve your sales.
DEVELOP
Your consumers’ tastes and preferences are constantly changing, so we’ll help you develop valuable consumer insights to figure out what works and what doesn’t for your business.
DIFFERENTIATE
We’ll then help you differentiate your brand communication strategies to make you stand out from the rest.
VALUE
Finally, unless your brand has value addition, your audience won’t keep coming back for more. We focus on matching your real brand value with that of the perceived brand value by your customers, in turn, building you a base of trusting customers.
Work with us
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