A jingle is a short song used in video or audio advertising. They’re part of your sonic/audio branding, which refers to the use of sound in building a business’ brand identity.

Jingles are catchy and bright, and when made right – it hooks on to your listener’s mind

Jingles are a tried and true way to Grab Your Viewers Or Listener’s Attention Increase Brand Recall Distinguish Your Brand In The Market

Jingles have a knack for making their way into the mind of the listeners. This is called the brainworm effect; where once a song/tune enters your mind, it’s nearly impossible to get it out from there.

For example – In today’s age, not many people we know use the Vicco Turmeric cream. Yet, most of us recall that ‘Vicco Turmeric, Nahi Cosmetic’ jingle by heart!

A jingle ad enables you to stand out from the noise, with a sound that’s exclusive to your brand. A catchy tune and clever wording take your advertising up a notch instantly making you look better than your competitors.

For this one, let’s talk about the Nirma jingle ad. The ‘washing powder Nirma’ tune continues to scream the brand name at the top of its voice. With a jingle, you too can have your own signature tune and slogan.

Once your jingle starts catching up to your audience, they will automatically start talking about it! Jingles are fun, innovative, and have great share ability value. When your target audience enjoys your jingle, they would love to share it with their circle and amplify the joy your jingle brings. Yay to more brand exposure!

Songs have a way of communicating not just the audible words, but the unseen emotions as well. With a jingle, you can appeal to your target audience with custom made tunes, meaningful lyrics, and an overall mind-blowing end product.

Try it for yourself – how many jingles do you know by heart? Most of the evergreen jingles still linger in our minds. A good jingle advertising lasts for years in the ears of the listeners.

What goes into making a Winning Jingle
Components of a Winning Jingle

Music has a deep impact on a human’s mind. When incorporated into your marketing – it influences your target audience to want to choose your brand. Music can greatly define how your brand is perceived. This is why, getting the right melody is the foremost compliment if a winning jingle. Eg: You will not want jazzy music for a kid’s toys ad, and you wouldn’t want a tech product jingle to sound like ‘baby shark do do do do’.

If melody is the website wireframe, this is your web content. And like any great content, it needs to be high quality, crisp, and easy to understand. Your choice of words needs to be understood and accepted by your audience. When writing your lyrics, know who you’re speaking to. What kind of words will you use? Are you trying to appeal to the GenZ youth, or the millennial parents?

Your slogan is your message, so make sure it clearly communicates what your brand/product/service stands for – all while making sense to your target audienc

Now that the melody and lyrics are chosen, it’s important to know how you dress those components. It could be humorous, inspiring, or even emotional. What are the emotions expressed in this jingle, will the singer be a male or a female, whose voice will be more effective here? On top of that, should they have a playful tone, or a very inspiring way of singing? Should their voice sound deeper, or nasal? Your tone and style determine how effectively your jingle’s melody and lyrics come together to bring the desired outcome

To ensure brand recognition and recall, use your brand name, product/ service name in your lyrics.

Notice how the repetition of the brand name makes this jingle ad so easy to remember and distinguish. Smartly incorporate your brand name, and make your jingle more effective for brand recall!

A jingle can be as short as 5 sections, or a full minute long! What you need to ensure is that your jingle is fully loaded, leaving no room for your viewer or listener to lose attention. Have a longer story to tell? Stretch your jingle to the uppermost limit. Have a tighter streaming budget? Keep your jingle short but impactful.

After the planning and primary execution, comes the production. The production determines how many instruments will be played in this jingle, how many vocalists will be a part, and the overall sound quality. Make sure to get an expert music producer to help you determine these steps. They know how to maximize your resources, and also make the jingle effective in the end.

At the end of the jingle, don’t forget to add a very convincing call-to-action. A great jingle engages your audience. What next? Tell them what their next step should be. Should they try your product in the nearest store, or login to your website?

Finally, make sure to multipurpose this jingle to fit into different streams of advertising like TV, radio, social media, etc. If your original youTube jingle is 50 sec long, but your time limit for the Television advertising is just 20 seconds – have a plan B for your jingle

Catchy – The moment someone listens to your jingle, they should immediately be hooked on to the tune, style, and lyrics

Memorable – Your jingle advertisement should be memorable. Simple tunes with high contrast elements can help you make a jingle that is easy to recall

Engaging – Your jingle should make your target audience dance and sing to itself. You can do this by crafting your jingle based on your target audience.

Repetitive – Is it easier to learn a children’s song that has repeating tunes are words – a complicated classical Hindustani rhythm?

Easy & Simple – Don’t run after making the most complex, musically extravagant, Oscar winning song – aim to craft a jingle that makes your views groove and one that even your youngest listener can grasp.

Today, brands are still implementing the power of a well weaved tune. With this newfound insight on jingles, you too can create a memorable listener experience.