Social Media Marketing for Style Icon of The Year – an annual event organized by Envogue Fashion with the aim to identify and groom the unique trendsetters of Bangalore, while also amping up the fashion scene of the city.

EnVogue Fashion launched an exciting new platform for college students in Bangalore to celebrate their style and personality. Having identified social media marketing as the ideal way of reaching out to the students, they appointed Crafting Genius to plan and execute the campaign on Facebook, YouTube and Instagram. We also created a landing page that would tell visitors about the event and allow them to register to participate.

We created custom posts for the Facebook page, achieving an average post reach of 4,269. The highest performing post of the campaign hit a reach 125, 416. During the course of the campaign average likes per post improved from 383 to 3000.

Features of the Website

Responsive Layout
Retina Ready
Bootstrap Carousel
Smooth Page Scroll
Modal Form
Social Media Integration

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