As a tribute to the great leader on his 64th birth memorial, a member of the National Youth Congress reached out to Crafting Genius to create a digital campaign.

Services Offered
  • Web Design
  • Development
  • Digital Marketing
  • Content Solutions

Crafting Genius created and managed a microsite and developed content for 15 blog posts that elaborated on the personal and political life of Rajiv Gandhi. The objective was to reiterate on how and why the ex-Prime Minister grew to be a national icon. We also managed the Facebook page that was created as part of the campaign. The posts received immense engagement with several posts going viral! Only 2 days after the campaign was launched the page received nearly 1000 likes.