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Student Living is an off-campus accommodation facility for girl students in Bangalore. It stresses on encouraging community living among students.

Services Offered
  • Brand Strategy
  • Digital Marketing
  • Sales Enablement

Crafting Genius worked with Student Living right from its inception, helping in defining the target audience and identifying opportunities for outreach. We managed a digital marketing campaign, which included running targeted ad campaigns on Google Adwords and Facebook. We also helped them use various SEO tactics effectively and conducted on-ground activations for the brand at various educational institutions.

In working with Student Living, our ability to perform all three functions of the Sales Enablement process (i.e. Lead Generation, Lead Nurturing and Lead Closure) was put to test. Our efforts helped the establishment achieve 66 percent occupancy within the first three months and 88 percent occupancy in the first 16 months.