Crafting Genius offered blog writing service for the campaign which required the creation of 15 blog posts. The posts elaborated on the personal and political life of Rajiv Gandhi. The objective was to reiterate on how and why the ex-Prime Minister grew to be a national icon. We also undertook Facebook Page Management as part of the campaign. The posts on Facebook received immense engagement with several posts going viral! Only 2 days after the campaign was launched the page received nearly 1000 likes.