Do you understand the market space within which you intend to operate?
Are you aware of the trends that are predicted for your industry over the next few years?
Have you defined your brand personality?
Do you know how you’re different from your closest competitors?
Do you identify with and understand your target audience?
Can you list your weaknesses and come up with the best branding strategies to overcome them?
Is your price too high, too low, or just right?
Are you consistent across all your brand touch points?