Brand Strategy



Do you understand the market space within which you intend to operate?

Are you aware of the trends that are predicted for your industry over the next few years?

Have you defined your brand personality?

Do you know how you’re different from your closest competitors?

Do you identify with and understand your target audience?

Can you list your weaknesses and come up with the best branding strategies to overcome them?

Is your price too high, too low, or just right?

Are you consistent across all your brand touch points?


More often than not, businesses find themselves groping in the dark when it comes to answering these important questions.

Understanding the current market scenario, documenting your findings, and tracing out the steps ahead are all part of developing a brand strategy that can put you on the map of influential brands.

Unsurprisingly, it’s been found that the performance of a marketing team depends on its ability to identify business challenges and set goals. To do this effectively, businesses must conduct thorough competitor analysis and SWOT analysis, but can’t do so in-house.

Joining hands with a trusted branding partner, such as Crafting Genius could prove to be a huge business advantage. Having worked with several start-ups from the get-go, we will give you invaluable insight into current market scenarios and future trends.

If you drew a blank on any or all of the above questions, it’s time to seek help.