The way human beings interact has changed over the years. What began with cavemen making animalistic sounds to convey emotion or direction, eventually peaked 10-20 years ago when digital...
“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs What is marketing success? To really understand what marketing success truly...
We confess. As digital marketers we are constantly scouring the internet for material – text, video and everything in between to keep ourselves informed of the buzz in business....
Ecommerce is a highly competitive space and success isn’t determined solely by the display of a fancy range of products in a beautiful layout. There are other critical factors...
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe” Simon Oliver Sinek is a British-American author, motivational...
Who is an angel investor? Traditionally, people who invested in Broadway shows were referred to as “Angels”. Nowadays, the term has been adopted by anyone who has invested their...
It’s International Yoga Day, and there’s no better time to remember the importance of self-care. Countries all around the world celebrate International Yoga Day on June 21st to nurture physical,...
Every month for a few hours Pokémon Go Trainers all around the world celebrate Pokémon Community Day, by meeting up in their local community parks with fellow trainers, all...
Do you want to generate more leads with your website? Is your conversion rate lower than you’d like it to be? Or perhaps your business is expanding, and your...
It’s safe to say that one of the major highlights of Google I/O was Google Assitant. Sundar Pichai’s spoke at length about Assistant’s shift from mobile-first to AI-first. Now, if you...
Imagine this. You’re about to launch a rocket you’ve spent years building and perfecting into outer space. You would want to know where it goes, what happens to it...
Most businesses that understand the importance of developing a ‘brand’ would be wary of these common branding mistakes. Building a brand isn’t just about creating a fancy-looking logo or website....
Don’t judge a brand by its colour is something no one would say. Ever. Brands use colour in their designs to serve a purpose – to represent the personality...
#DeleteFacebook You’ve probably seen this hashtag multiple times on your Facebook feed over the past few months. What spurred this hashtag? Why did Elon Musk leave Facebook? Why is...
When (what you are deeply passionate about, what you can be best in the world at and what drives your economic engine) come together, not only does your work...
“What’s better Google or Yahoo – wait, I’ll Google it! “ That’s the power of Google. It’s a word that is more commonly used than “clever”, “eggs” and fridge”,...
OnePlus mobile phones are manufactured by a Shenzen based Smartphone company that was founded in December 2013 by Pete Lau and Carl Pei. The brand is operated by BBK...
A statistical survey conducted by Markley shows that Instagram influencers with less than 1,000 followers tend to have a Like rate of 8%. It also stated that Instagram influencers...
Diwali or Deepawali, also known as the ‘Festival of Lights’, and is the fifteenth day of the Hindu month called Ashwin. It is one of the more popular festivals...
Usually, when you’ve just started a business, you would want to get more exposure and create an image for your brand. To do this, you can use digital marketing...
Copyright © 2015
Copyright © 2015