Graphic and Web Design | Web Development | Brand Strategy | Digital Marketing | Sales Enablement | Content Solutions

  • BORN INTO CREATIVITY
  • FOCUSED ON STRATEGY
  • ENABLED BY TECHNOLOGY 
  • DRIVEN BY RESULTS
  • WE ARE CRAFTING GENIUS

ABOUT US

We are your Integrated Brand Communications Partner.

We’re a bunch of more-than-ordinary people with extraordinary enthusiasm to turn a great business into an awesome brand. We‘re thinkers, dreamers, and doodlers; but above all, we’re believers.

We believe in the power of fresh business ideas and the promise of unique customer experiences. We believe in your brand’s story. We believe it deserves to be told with passion.

Whether you’re a large corporation or a boutique business by choice, we’re here to give you what’s most needed in today’s market scenario – a characteristic voice. We leverage creative thinking and strategic execution in all our brand communication efforts to give your business the “Genius Edge” in a competitive marketplace.

Who we are
Our Creative process
OUR CREATIVE PROCESS

– Intuit: Intuition is what kicks in when your brain, without conscious effort, recalls things you’ve learned from previous experiences. Although it isn’t prescribed for analytical decision-making, it plays a critical role in how we approach creative problem-solving in brand communication.

– Ideate: Ideation is perhaps one of the most challenging aspects of designing a message and determining how a business must communicate the same. We encourage our team to use both guided and unguided ideation techniques to develop effective brand communication campaigns for our clients.

– Innovate: Innovation is the bedrock of business differentiation. It’s what attracts both, customers and employees to your business. At Crafting Genius, we see scope for innovation in everything we do.

– Illustrate: When we represent ideas visually, we are able to comprehend better, identify errors, and make improvements. From process charts to web page layouts we respond better to ideas that are scribbled on a whiteboard!

– Influence: The ultimate aim of any brand communication is to influence the target audience into performing a specific action. Since we set out with a clear understanding of your goals, we’re better equipped to achieve desired results.

OUR STRATEGIC PROCESS

– Analyze: Strategic analysis is critical to business growth. We use strategic analysis to help you identify unexplored opportunities, increase reach and improve sales.

– Develop: The key to success in a hyper-competitive market is a clear goal and a well-defined strategy. We focus on developing deep-dive marketing strategies that are aligned with your goals.

– Differentiate: In a market that’s saturated with mediocrity, the answer to one question can raise your brand above the rest. We’ll help you discover the answer to this question – “How are you different from your competitors?”

– Value: The value you offer is limited by the value your audience perceives. We focus on bridging the gap between real value and perceived value, in turn building a base of trusting customers.

– Insight: The changing tastes and preferences of consumers make marketing all the more challenging. We’ll help you develop key consumer insights to figure out what works, and what doesn’t for your business.

Our Strategy

OUR SERVICES

Here’s a gist of everything we can do for you

DESIGN

Crafting Genius is one of the leading web design companies in Bangalore. We understand that design is a critical element in the creation of a brand. Right from logo designs, flyer designs to e-mailers and even entire websites, our designers have you covered.

  • Graphic Design
  • UI UX Design
  •  Spatial Design
  • 2D & 3D rendering
  • Architectural walk-throughs

BRAND STRATEGY

Building a brand strategy can be more challenging than you may have imagined. We’ve partnered with several businesses in their initial stages to help them develop a unique brand proposition. As brand consultants, brand advisors or whatever else you may like to call us, we’re here to help map your brand’s success.

  • Competitor Analysis
  • SWOT Analysis
  • Pricing Strategy
  • Go-to-market Strategy

DEVELOPMENT

Website development, hosting and maintenance are best left in the hands of seasoned professionals. With several years of experience in the industry, our developers are well-versed with technologies such as HTML, CSS, Java, PHP, MySQL and Content Management Systems such as WordPress.

  • Website Development
  • Website hosting and maintenance
  • Web Application Development
  • Ecommerce Development
  • Mobile Application Development

DIGITAL MARKETING

Technology is evolving quickly as are the various ways through which you can reach out to your audience. Building and maintaining a strong online presence for your brand demands endless hours of effort and a lot of expertise. Running a digital marketing campaign successfully involves several elements. Here’s everything we can do for you.

  • Search Engine Optimization
  • Social Media Marketing
  • Search Engine Marketing
  • Mobile App Marketing
  • Online Advertising  Campaigns

SALES ENABLEMENT

Creating an awesome brand isn’t just about audience appeal. After all, it’s critical that your sales figures are just as appealing as your brand image. However, the sales team is often one of the trickiest to build and manage. If you’re tight on resources, or simply need some assistance in this regard, we’re here to help.

  • Lead Generation
  • Lead Nurturing
  • Lead Closure
  • Channel Development

CONTENT SOLUTION

Content is an overarching requirement for any marketing effort. In fact, content marketing has grown to become one of the mainstay techniques that are being employed by successful businesses around the globe. Whether you want to create impactful visual content or textual content that hooks readers on, look no further.

  • Business Plans & Corporate Presentations
  • Website Content
  • Blogs / Articles
  • Case Studies / Whitepapers
  • Photography & Videography

BLOG

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CONTACT

If you have a project you would like to discuss, Get in touch with us.